Start thinking about your personal branding

You may have heard of the phrase ‘personal brand’ in the last few years – it’s become something of a buzzword in the business world. But what does personal branding mean, and why is it so important to your career success?

LAURENT GOFFINON

Founder & Ambassador

“Life isn’t about finding yourself. It’s about creating yourself.”

George Bernhard Shaw

What is a personal brand?

Wikipedia defines personal branding as ‘the practice of people marketing themselves and their careers as brands. The personal branding concept suggests that success comes from self-packaging’.

In this digital world, where we leave a footprint online every time we update our Facebook status or post on LinkedIn, it pays to package and market yourself in a certain way. Think about it this way – you wouldn’t want to buy from a business that had awful branding. Personal branding is the same idea, on a more individual level.

So why is the personal brand so important?

First things first, your personal brand helps define who you are in relation to your clients. It helps showcase your area of expertise, and it helps others to understand how you can help them.

Your personal brand is also a way to differentiate yourself from others in your industry. Imagine how many people you’re up against in the fight to win business from consumers – it’s a lot! If you can make sure that you stand out in a crowd with a dynamic, memorable personal brand, it could pay dividends further down the line.

How can I develop my personal brand?

Developing a personal brand doesn’t happen overnight – it’s something that takes work and commitment, as well as a lot of experimentation. But here are a few tips to get you started:

Tell a story.

As humans, we’re hardwired to connect with stories and narratives. Think about the most intriguing and compelling businesspeople you know – it’s likely that they’re fantastic at communicating their personal story, as well as weaving stories into their products and services. Learning how to tell the story of your personal brand also humanizes you – you’re no longer a faceless corporate worker, you’re a thinking, feeling human, just like the consumer.

Decide what is ‘on-brand’ and ‘off-brand’ for you.

Perhaps you’re trying to cultivate an image of being a genuine guru in the health and fitness sphere, so it might not be in your best interests to work with a client selling alcoholic beverages, or fast-fix herbal remedies. Know your niche, and don’t veer out of it.

Establish yourself as a thought leader.

This will enhance your brand and position you as the go-to person within your industry. Post regular updates with your thoughts on relevant news within your field, work alongside other influencers in your industry, push to have your opinions published and prize innovation above all else.

A personal brand sets you head and shoulders above your competition, and it also connects you to your target audience in a new way. Find out more about how to brand yourself by exploring the personal branding page service here.

Stay Hungry,

Laurent

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