How Leadership Can Help Boost Your Personal Brand… And Vice Versa

We’ve all heard about how important the right leaderships skills are to your career success – and we all know just how vital it is to cultivate an effective personal brand. But did you know that the two often feed into one another? Your personal brand can help enhance your leadership skills, and your efforts to boost your leadership skills can have a positive effect on your personal brand.

Intrigued? Read on to find out more…

LAURENT GOFFINON

Founder & Ambassador

“If you really want something, you can figure out how to make it happen.”

CHER

Leadership and branding are linked

It should go without saying, but creating a strong and effective personal brand for yourself – a brand which conveys who you are as a professional – is the perfect way to establish yourself as a leader. Having a positive personal brand encourages people to look up to you and emulate you – it positions you as a thought leader and sets you apart from the crowd.

It also works the other way around. If you’re an excellent leader and regularly take charge of teams in order to get results, your branding will ben naturally enhanced. You’ll have a better understanding of yourself and your abilities, which will help you to evolve and grow your brand as time goes on.

Branding and leadership both evoke high standards

There’s one thing that strong leaders and those with a great personal brand have in common: very high standards. Being a leader means that you have to set an example for others, and that means fulfilling every task to your full capability. The same goes for those working on their personal brand. Nobody wants to have a brand associated with laziness or a poor work ethic – your brand should showcase you as a determined and motivated individual. As you move forward in your entrepreneurial life, you’ll find that your leadership status and your own personal brand will push your standards even higher.

Brands and leaders are both influencers

In such competitive industries, it’s never been more important to become an influencer. Think of all the best brands you know – they influence you to purchase, to invest, to use their services or interact with their company. Now think of the best leaders you’ve ever known. You should realise that they’re influencers too – they influence their colleagues to work hard, and they influence clients and partners to do business with them. They’re the people you naturally want to follow and emulate, the ones who inspire and motivate you to be better. Branding and leadership is all about influence, and when you perfect your personal brand and your leadership skills, you’ll hold all the influential cards you need to make a success of your career.

Personal branding is now a leadership requirement

Back in 2013, Forbes published an article titled, ‘Personal Branding Is A Leadership Requirement, Not A Self-Promotion Campaign’. It delved into the concept of the personal brand as a vital element of leadership, and described personal branding as ‘a full-time commitment to the journey of defining yourself as a leader’. The two are linked very closely – and in order to climb to the top of the career ladder, you need a good helping of both.

To find out more about personal branding, click here

Stay Hungry,

Laurent

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