Personal Branding Can’t Be Overlooked
Personal branding has been huge in the last few years – and as with all big marketing trends, there will always be experts who claim it’s about to come to an end. Some claim that personal branding is inauthentic, while others say it’s just a ‘fad’ that is started to fade away.
But the truth is, personal branding still has a long way to go, and in fact, it’s set to be more important than ever in the years to come. With so much competition online, and in a world where it’s important to build human connections, having a personal brand could be the difference between success and failure. Here’s why you can’t afford to overlook the development of your personal brand in the years to come.
“A brand is a voice and a product is a souvenir.”
Your personal brand builds empathy, trust and human connections
Sales is essentially about human relationships – it’s about building trust and generating those all-important connections. Personal branding can help you to develop that trust with potential customers, giving them an immediate idea of the type of person you are, and what they can expect from you. Personal branding is very different from regular branding, because it shows a little bit of personality, and that’s exactly what many possible customers need when they’re about to commit to a purchase.
No one else will promote your brand for you
Think of some of the world’s biggest brand names. Apple, Coca-Cola, Nike, Microsoft. They all have enormous marketing departments, with hundreds of staff working hard to ensure the brand is projected in a positive light. With your personal brand, it’s just you – no one else is going to do the hard promotional work for you! This is another important reason why you can’t overlook your personal brand – because if you neglect it, there’s no one there to pick up the slack and keep building your image!
Markets are too competitive
The internet means that whatever industry or sector you’re in, you’re going to have some pretty stiff competition from others. All markets are incredibly competitive these days, so you need to do anything you can to stand out from the crowd. Having a strong, defined personal brand means there’s less chance that you’ll get lost in all the noise.
You can’t escape branding
Being unable to escape the idea of branding sounds ominous, but it’s a fact of life these days, especially for people who market themselves online. Whether you realise it or not, everything you post online helps potential customers build a picture of you – and if you don’t coordinate this message strategically, you could be putting out all the wrong signals. You’re already transmitting personal messages with everything you post online – why not be an active participant and shape your own narrative?
“People don’t buy what you do, they buy why you do it.”
So there you have it – four important reasons why you can’t afford to overlook personal branding, especially if you’re trying to make a name for yourself online. For more tips and advice on personal branding, keep following the YOR blog.
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