Could The Purpose Economy Revolutionize Your Career?

“Purpose is not a noun, it is a verb. It is about how we work. We experience purpose when we do something that’s greater than ourselves. We experience purpose when we push ourselves and grow. We experience purpose as part of a community.” – Aaron Hurst

Do you wish your job had more meaning?

Would you like to make a positive contribution to your community through your work?

Do you wish the organisation you work for had a true mission?

Not just a bland mission statement but a mission to make the world a better place in some way?

Would you feel inspired and motivated if you worked for a company that stood up for what it believed in and contributed to worthwhile causes in a meaningful way?

If so, it could be time for you to move into the purpose economy.

Laurent Goffinon

Founder & Coach

What is the Purpose Economy?

The world has seen several different revolutions. First, there was the agricultural revolution. Then the industrial revolution brought material goods to most people through mass production. This was followed by the information age based on the development of computers, smartphones and the Internet.

Within the information age, a new economy is developing, based on people’s search for meaning and purpose in their jobs, their relationships and their communities.

It is being born of an increasing desire to:

  • Experience personal growth at work
  • Develop meaningful relationships with co-workers and clients
  • Be part of something that is greater than yourself, something that contributes to the greater good of humanity and the world.

This may sound idealistic, but the purpose economy can be seen in such businesses as Airbnb, which encourages people to rent out spare rooms in their homes to strangers from other countries, establishing cross-cultural relationships, and contributing to a better understanding of and kindness towards people from very different backgrounds.

The purpose economy is being formed partly as a reaction to the information economy, which has a tendency to foster social isolation and comparison. By contrast, the purpose economy aims to use technology to connect people with each other in a meaningful way.

What do people and businesses do in the purpose economy?

In the purpose economy, people discover and follow their purpose and passion. They look for ways to do what they love while helping others.

In his book, “The Purpose Economy: How Desire for Impact, Community, and Personal Growth is Changing the World”, Aaron Hurst has identified three types of businesses in the purpose economy:

  • Values-driven businesses
  • Quality-oriented businesses
  • Impact-driven businesses

Each of these kinds of businesses has its own purpose. Each business also seeks to help every one of its employees to discover their unique purpose and make good use of it to create value for the business, the community and the world as a whole.

Purpose-driven businesses inspire their employees, encouraging them to grow as individuals. Inspired employees, driven by a sense of purpose, automatically perform well.

Over time, purpose-driven businesses will replace performance-driven businesses as companies realize that their employees are more motivated by purpose than by money.

How can you find a job in the purpose economy?

In the Appendix of “The Purpose Economy”, Aaron Hurst mentions the top 100 pioneers of that economy in the US, Europe and Asia.

If you’d like to work for a company that helps you to grow personally while feeling part of a community that is contributing to something greater than yourself, those companies would be a good starting point.

Other organizations, such as social enterprises, not-for-profit organizations and charities, also offer purpose-driven jobs.

Ask yourself a few questions first:

  • How would I like to grow as a person at work? This could be through learning new skills, facing new challenges or overcoming your fears.
  • How would I like to contribute to society through my work? What causes do you support? Are you an advocate of sustainable living or eco-friendly products?
  • What kind of relationships with colleagues and clients am I looking for? Would you like to be mentored? Would you like to help others?

Your answers to these questions will be as individual as you are. But they will reveal your sense of purpose and your needs at work.

Your task then is to find a few companies that resonate with your sense of purpose. Investigate their needs, identity the most suitable positions for you, and apply.

Alternatively, you could create one or more jobs by starting your own business that makes use of your unique purpose while meeting the needs of others.

Revolutionize your Career by moving into the purpose economy

A job for life has disappeared. Fewer people than ever before are interested in climbing the corporate ladder and dedicating themselves to working for one company for most of their working life.

Instead, many people, especially Millennials, are looking for more meaning, purpose and fulfilment from their work, rather than a large pay check or a generous retirement package.

If this sounds like you, and you’re dissatisfied with your current job, start looking for a new job in the purpose economy today.

Laurent Goffinon

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