Communicate Your Purpose
If you want to be truly successful and thrive in today’s digital world, then you need to understand how to build a powerful personal brand. Not just a logo but a digital experience that reflects what you stand for in this world, what you represent and believe in. How can you translate the essence of who you are into your business – and everything you put out into the world? It’s not about what you’re doing but your values, your purpose and the stories you have to share.
We are way beyond the point in time where people only buy information, products or services:
- People buy experiences
- People buy based on who you are
- People buy based on the stories you share
- And people buy based on who they want to become, on what inspires them
Become the only & obvious choice.
In today’s ever changing world which we have not been prepared for, our collaboration is a partnership with you in a thought-provoking and creative process that inspires you to maximise you personal and professional potential. We focus on setting goals, creating outcomes and managing personal change because these outcomes will help you in building your personal brand.
We offer the following services to develop and enhance your personal brand identity.
- Personal & Business Brand Alignment Strategy
In this part, we can help you develop a strategy that will fully leverage your influence as an influencer. Therefore, your followers will become your brand ambassadors, representing your purpose.
- Rebranding Strategy
Devise a plan to switch careers, pursue a different industry, or transition from employee to self-employed by building your personal brand from scratch.
- Target Audience
We can develop a detailed understanding of your target audience, your offerings, how you communicate them and determine if your offerings align with your audience.
- Social Media Strategy
Develop your social media strategy and optimize your personal branding website. In this part, we will help you choose the most suitable social platforms to share your perspective and expertise, controlling the conversation and minimizing risk.
- Visual Content Strategy
Create a visual style that resonates with your personal brand identity and the audience via innovative lifestyle and corporate photography for your personal branding website, print and digital marketing materials.
We can capture the essence of your personal brand identity by developing your personal brand with creative photographs that offer a glimpse into how it feels like working with you. Using authentic images, we will reveal your vision so you can inspire trust in your clients.
Communicate your purpose and authentic message by harnessing the creative and innovative power of video.
- Logo Design
Use creative logos to accurately represent your unique personal brand identity and articulate your distinct brand story to the target audience.
- Website Design
Express your identity, your purpose and your inspirations through a personal branding website. We will help you develop a digital synergy point to act as a frame of reference. This will help to establish your unique online identity.
- Marketing Material Design
Boost your brand awareness by spreading the word via visibility assets like posters, flyers, business cards and project presentations among others.
- Social Media Management
Increase your brand awareness and grow your business using creative digital adverts to forge deep bonds with your target audience and improve your website traffic.
Explorer of potentials acting as a catalyst, we help you find meaning and accompany you in your purpose discovery by supporting your ideas and projects. Maybe you know very well what you want but you simply need to transform that intuition into actions or maybe you just have not given yourself the permission to start.
Make your ideas a reality.
With a personal branding website, you can translate the real meaning and purpose of your existence into your business and your daily activities. A good website has more to do with your gifts, values and personal stories than what you are doing. Moreover, your personal brand identity plays a key role as it consistently clearly expresses, defines and communicates who you really are.
We are also coaches and are currently in the process of achieving the ICF Professional certification ao this will allow us to accompany your in your process of personal branding with a coaching attitude. As coaches we will dig deeper in the meaning you want to bring through your branding. This certification is the guarantee stamp of quality and effectiveness. Thanks to this certification, you will benefit for the best tools available making sure you develop an authentic personal brand based on who you are.
We strive to foster a culture of trust, creating an environment where you feel secure and comfortable sharing your mission and deepest values without being judged. This enables us to build strong relationships leading to more effective and efficient development.
Long Term Focus
We last for as long as needed while ensuring your positive and sustainable development. We provide services that ensure your long-term sustainable development. We achieve this via follow-up evaluation sessions to ensure you continue to spread your message effectively.
Digitalization has connected our world in unique ways. Today, your unique online presence can reach audiences throughout the globe. As a result, if you manage it effectively, this presence can raise your personal brand identity and awareness and boost your profitability. Our branding services are especially designed for entrepreneurs, self-employed and coaches who want to improve their personal brand identity by developing a personal brand that appeals to clients, collaborators and community.
Frequently asked questions
What is personal branding?
How can you determine if building your Personal Brand can help you?
- Grow your network
- When you have a strong brand you will notice that people want to know you and help out any way they can. Your personal brand works like a magnet and it attracts like minded people which can be very useful for your business or career, just like you can be useful to them. Networking is all about karma, help others and they will help you
- Attract Opportunities
- As a result of your expanded network and you having a strong presence online, not only will people help you but some will actually have relevant opportunities for you.
- Establish Credibility
- Your personal brand is your unique promise of value and as long as you add this value to others on a consistent basis, you are gaining trust and credibility. This trust will be your best and cheapest promotional activity, as word travels fast when you do great work. Let your customers be your fans and become your brand ambassadors.
- A magnetic brand will ensure that you keep busy. You and your services will always be in demand, as long as you live up to your personal brand.
How can you determine if personal branding is right for you?
Summarising what you would expect to accomplish could be a good way to evaluate if personal branding could help you. Our partnership can be a useful tool for developing a strategy for how to achieve that outcome with greater ease.
Ask yourself whether you are ready to devote the time and the energy to making real changes. If the answer is yes, then personal branding may be a beneficial way to grow and develop.
Why should you build your Personal Brand?
How can I start building my Personal Brand?
How is personal branding delivered?
It typically begins with a free consultation meeting to assess the individual’s current opportunities and challenges, define the scope of the collaboration, identify priorities for action and establish specific desired outcomes.
Subsequent sessions may be conducted in person or over skype. Between scheduled sessions, you may be asked to complete specific actions that support your future achievements. We may provide additional resources in the form of relevant articles, checklists, assessments or models to support the you reflections and actions.
- Assessments: Depending upon your needs and circumstances. Assessments provide objective information that can enhance self-awareness, as well as awareness of others.
- Concepts, models and principles: A variety of concepts, models and principles may be incorporated into the conversation to increase self-awareness and awareness of others, foster shifts in perspective, promote fresh insights, provide new frameworks for looking at opportunities and challenges, and energise and inspire forward actions.
What do we ask from you?
Additionally, clients should:
- Focus on one’s self, the tough questions, the hard truths and one’s success.
- Listen to one’s intuition, assumptions, judgments, and to the way one sounds when one speaks.
- Leverage personal strengths and overcome limitations to develop a winning style.
- Have the courage to reach for more.